So, you’ve decided to sell your home without the help of a Real estate agent—commonly known as a FSBO (For Sale By Owner). By now, you’ve probably heard all the common arguments from my side of the profession: faster sales, higher selling prices, smoother transactions. But if you're still reading this, I’m guessing you’re committed to giving it a go on your own.
And I get it.
After 30 years in real estate—on both sides of the transaction—I’ve learned not to push too hard. As my grandmother used to say, “A man convinced against his will is of the same opinion still.”
So instead of trying to change your mind, let me offer something more useful: a few key strategies to help you do it better than 99% of FSBOs out there.
1. Recognize the Time and Energy Involved
Selling a home isn’t just about putting up a sign and waiting. It takes real effort—from cleaning and decluttering, to staging and handling showings. Your home doesn’t need to be perfect, but it should be clean, welcoming, and photo-ready. First impressions matter, especially online.
2. Get Professional Legal Advice Early
In Florida, you’re allowed to use an attorney instead of a Real estate agent for closing—and if you’re going FSBO, I highly recommend you do. Hire a real estate attorney before you list. They’ll help you understand contracts, disclosures, timelines, and potential legal risks. A generic “FSBO guide” or quick internet search won’t cut it—you need advice tailored to your specific situation.
Also, take time to understand the true costs involved: cleaning, marketing, repairs, legal fees, taxes, and even unexpected negotiation points. Know what you’re getting into and budget accordingly.
3. Invest in a Pre-Listing Home Inspection
A professional inspection before you list can be a game-changer. It helps you identify potential red flags and gives you a chance to fix—or at least disclose—issues up front. You don’t want the buyer’s inspection to uncover something that derails your deal. Transparency builds trust and protects your negotiation power.
4. Be Willing to work with Real estate agents
Here’s the truth: many qualified buyers are already working with agents. If you shut out Real estate agents entirely, you risk cutting off access to serious, vetted buyers.
The good news? You can still control the terms. Real estate agent commissions are negotiable, and you can decide what you’re willing to pay for buyer-side representation.
A few things to keep in mind when cooperating with agents:
- I bring experience that can help the process go more smoothly.
- I often assist both parties—filling in knowledge gaps while honoring my fiduciary duty to my client.
- My buyers are usually pre-qualified and ready to move forward, which saves everyone time and stress.
- I'm happy to work with FSBOs who are transparent and open to fair, respectful collaboration.
Not every agent takes this approach—but I do. I believe in being a resource, whether or not we end up doing a deal together.
If you’re navigating FSBO and have questions, or if you’re just exploring your options, we'd be glad to
connect.
No pressure. No pitch. Just a conversation.
